The Jewish Donor Blog: 6 really good reasons why you should have your list on the market: "6 really good reasons why you should have your list on the market:
LOWER LIST COSTS: You have the ability to develop exchange relationships between your organization and the lists you are using, or plan to use, in prospecting. This cuts costs for acquisition since exchanges are far cheaper than rentals.
RELATIONSHIP BUILDING THROUGH RENTALS: Making your file available for rental, in addition to exchange, allows you to maintain positive relationships with core lists, even when the exchange balance gets too high(and their available list universe too low) for you to allow additional exchanges.
RENTAL INCOME: Renting your list generates extra income for your organization. We recommend keeping your fundraising rates low for your fellow nonprofits, but you can be institute more aggressive pricing for commercial entities."
'via Blog this'
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