(7) For a new startup, what would be the "acceptable" equity percentage given to VC (Series A financing)? - Quora: "The short answer to your question, however, is that in most cases, for most early funding rounds, a startup should be prepared to give up 20%-40% of its equity in each round, with the amount of cash raised being enough to take the company to 'the next level' (that is, far enough along that it has reached important milestones and demonstrated success, so that it will be able to secure an additional round of financing at a higher valuation."
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