Lessons from the Den, week 1: How to avoid the big pitch freeze | Startups: "applicant Georgette Hewitt went to pieces, her pitch disintegrating into speechless impotence before our eyes.
Remarkably Hewitt, a self-proclaimed ‘mumpreneur’, turned things round to secure a £60,000 investment from Peter Jones and Theo Paphitis. But, in the process, she gave us a working lesson in how not to pitch to a group of investors; if she’d been pitching to bankers or angels in a real-life situation she may not have been so fortunate."
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