Creative Marketing For Mom And Pop Shops | Fast Company

Creative Marketing For Mom And Pop Shops | Fast Company: "After seeing the owner of my local fruit and vegetable store continually lose business to the big chain down the road, I suggested he change his signage. 'Why?' he asked, 'There’s only so much you can charge for an apple when you’ve got a Walmart down the road selling them for less than half.'
So asked him to explain the difference between his apples and those being sold in Walmart. He told me that he woke up each day at 4 a.m., headed off to the market where he hand-picked every item of fruit sold in his store. By 8:00 he was back in time to open. 'It’s the best, and by far the freshest produce,' he said.
Well, how was anyone to know?"