33 Million People in the Room - 33 Million People in the Room Book Review: "concise introduction to social networks. This intro profiles the most well known social networking sites and explains how you can get started on these sites. After familiarizing you with basic concepts, Powell details how you can implement strategies that will make social networking work for you.
33 Million People in the Room also includes case studies of technology companies, finance firms, retail organizations, and many other types of businesses who have capitalized on online and offline social networks. These narratives demonstrate the power of social networking and guide you through best practices, crucial pitfalls, and networking trends. "
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